GlutaMAX set to invade foreign markets

MANILA, Philippines - Healthwell Nutraceuticals, Inc., manufacturer of GlutaMAX skin whitening product lines, is seeking to expand abroad via distributor partnership with foreign investors.

Jose Paul N. Legaspi, Healthwell president and CEO, said they have forged a partnership with www.nuffnang.com – the world’s biggest blogger community — for a global promotional campaign for GlutaMAX.

“Through such campaign, we hope to get interested and qualified foreign distributors that will serve as our channels to the supermarkets, groceries and other retailers in important markets abroad,” Legaspi said.

Legaspi said the company now gets periodic small orders for GlutaMAX products from retail institutions and individuals in the United States, Singapore and Middle East.

He said their target is to get the big distributors, initially for big Middle Eastern markets such as Abu Dhabi, Dubai and Qatar, where the people are already into skin whitening.

“The distributors will also get to serve Filipinos there aside from their own nationals. GlutaMAX has a complete line of whitening products that include GlutaMAX deodorants, lotions, creams, soaps and capsules,” Legaspi explained.

In their promotional tie up with www.nuffnang.com for GlutaMAX, Legaspi said they came up with the “New Me” campaign in which prizes such as trips, laptops and other gadgets are being given away to contest winners.

For inquiries, interested parties may call GlutaMAX hotline at (02) 912-0703 or visit www.myglutamax.com or www.ysa.com.ph.