APO launches new products

MANILA, Philippines - Apo Floors of Puyat Flooring Products, Inc. (PFPI), the only Filipino resilient floor manufacturer, is unveiling 19 new designs at the Manilacon 2009 Expo on Sept. 3 - 6 at the SMX Convention Center.

These are part of the Mimicri Luxury Resilient Floors line, offering a wide range of versatile designs, which as its name suggests, mimics the look of stone, carpet, and wood. Justine C. Mercado, marketing manager of PFPI, explains that floors used to be purely utilitarian; easy to maintain, not slippery, with few choices of colors. However, times have changed. Standards of living have risen and floors have become like a fashion item. “Floors can give rooms a world of difference,” said Mercado.

For the Mimicri Wood line, there are three series to choose from. For those who want a more edgy look, the Designer Series is for you. The Classic Series showcases light to dark woods in more classic hues. If you are going for a more casual or ethnic style, the Comfort Series is available, which includes designs such as bamboo.

The Mimicri Stone and Carpet lines offer designs in warm earth tones that would easily blend with any color palette. Mimicri is also an affordable alternative to the real thing, but it does not compromise beauty, quality, or durability.