Sennheiser names local distributor

MANILA, Philippines - Sennheiser, the world’s leading manufacturer of microphones, headphones, and wireless transmission systems announced the appointment of Maxx-Energie Ventures Corp. as the new official distributor for Sennheiser’s range of Evolotion Microphones in the Philippines.

Establlished in 1945 by Dr. Fritz Sennheiser, the Sennheiser Group recorded a global turnover of over $538 milion in 2007, an increase of 10.9 percent compared to 2006. Around 83 percent of Sennheiser’s turnover was generated outside Germany, with the Asia and Australia market contributing $51.4 million.

As part of its expansion plans in Asia, Sennheiser has identified the Philippines as a key market for its Evolution range of microphones. Ng Chee Soon, president and managing director of Sennheiser Electronic Asia, shares his perspective: “We know that there is a huge potential in the Philippines for our microphones as the people here are not just music lovers but very talented musicians as well. We are absolutely delighted to begin this exciting partnership with Maxx-Energie, one of the companies in the WOW group of companies. Having witnessed their success at promoting WOW Magic Sing videoke microphones, we are confident that Maxx-Energie is the right strategic partner to strengthen the visibility of Sennheiser wired and wireless microphones within the Philippines”

In conjuction with the appointment of MaxxEnergie as official distributor, Sennheiser and Maxx Energie also unveiled its first concept showroom in the Philippines. The Sennheiser showroom features a comprehensive range of Sennheiser products, ranging from microphones, wireless systems, consumer headphones, accessories as well as Sennheiser branded mechandize.

The Sennheiser showroom is located at G/F Richbelt Terraces, 19 Annapolis St., Greenhills, San Juan.