LG launches affordable touch phone

LG Electronics (LG), a global leader and technology innovator in consumer electronics, announced the launch of LG KP500 with an affordable introduction price never offered before. This attractively-priced full touch screen handset is complete with the latest touch technology and features found in the existing high-end full touch screen handsets currently available on the market at a fraction of the cost at a fair P11,900.

“The feedback we receive from consumers around the world indicate that there are more people who wish to try the latest touch screen phones,” said Jeff Hong, president and CEO of LG Electronics Philippines. “We want to reach out to this group and LG KP500 is our answer to deliver a high quality full touch screen phone that is easy to use and much easier to afford. Within reach of many consumers, we hope that more people will experience the joy of using the latest touch screen technology with LG KP500.”

Since the first full touch screen phone, the PRADA Phone by LG arrived on the market, LG has been advancing touch screen technology in new models of phones that suit different consumer needs such as the LG Viewty, the top-selling five mega-pixel camera phone with full touch screen providing a complete new viewing enjoyment. With continuous advances in touch screen technology, the LG KP500 has LG’s latest precision refinements for when the human touch meets the vivid digital screen.

Slim-profiled, stylish, and lightweight, the LG KP500 is a GSM phone that can operate in four frequency bands, giving it a far-reaching reception range, and upon its global release, the LG KP500 can be used in 39 languages.

“We optimized the user interface to keep the tactile operations smooth and simple which is necessary when you’re opening up a new technology to a wide group of people,” said Hong. LG expects to broaden the base of touch screen handset consumers not only in the Philippines, but also around the world.