Vital-C focuses on lifestyle

Vital-C Health Products International Inc. is focusing its marketing efforts on the education of consumers on healthy living, with its banner product Vital-C Sodium Ascorbate in the center of their daily health regimen.

The company agrees with medical experts, including Dr. Rommel H. Tinio, who is also the company’s medical director that marketing efforts should have the promotion of healthy lifestyle as the foundation.

“The company is not selling products but a healthy lifestyle. We are not just saying that Vitamin C or Sodium Ascorbate will correct diseases. People should also change their diet together with the supplement,” he explained.

Dr. Tinio conducts regular seminars and would always take time to stress the message that taking vitamins alone will not help people recover from illnesses, and what is truly important is a healthy lifestyle of which sodium ascorbate is a key component to help prevent and heal ailments.

Tinio, who has been into Complimentary and Alternative Medicine (CAM) or Integrative Medicine in the last 14 years, advises that Sodium Ascorbate is best taken with an empty stomach.