Bayan launches lowest priced wireless landline service plan

Lopez-owned Bayan Telecommunications has just made its wireless landline more affordable with the launch of a new service plan.

Officials said the company now offers the most affordable Bayan wireless landline (BWL) service plan— at P499 a month. The basic wireless plan is an alternative option to the existing best value plan priced at P699 that pioneered unlimited wireless calling with limited mobility in the market.

Bayan chief executive consultant Tunde Fafunwa said the new plan at P499 or at P17 a day targets market segment who value the basic benefits of wireless landline which is unlimited landline calling while being mobile around the metro. 

“This complements our existing Bayan wireless landline service priced at P699 which is geared to heavy voice call users such as cellphone and IDD calls because of its competitive rates,” he explained.

Officials pointed out that the basic wireless plan offers unlimited local landline calling—a great service for working parents who need constant updates from family members and household help at home. The mobility of BWL device allows parents to do this while seated in the office cubicle or commuting to and from work.

Business or personal contacts nationwide are also within easy reach through Bayan to Bayan connectivity. These are made more convenient for budget-savvy consumers with the affordable nationwide call rates available under the basic wireless plan, company officials added.

The BWL basic wireless plan also offers unlimited SMS or text messaging from Bayan phone to Bayan phone. Unlike traditional landlines that can only call, officials stressed that the BWL is in step with modern modes of communication. Text-savvy youngsters, for instance, can send SMS from their Bayan phones to other networks for those late night gimmicks or school meetings at the same rates as those of cellphones, they said. On top of unlimited calling and SMS, the basic wireless plan is also packed with IDD and NDD functionality to any network.

 “Cost should never be a barrier for having meaningful conversations. The basic wireless plan at P499 gives Filipinos an affordable alternative to costly metered mobile networks while still enjoying a connected lifestyle,” Fafunwa noted.     — Mary Ann Reyes