Cebu Pacific, Amadeus forge partnership

Cebu Pacific (CEB), the Philippines’ leading carrier to the ASEAN region,  announced yesterday their partnership with Amadeus, a global sales distribution partner to the travel industry.

Cebu Pacific has selected Amadeus as its exclusive distribution partner in the Philippines, giving travel agents full access to their domestic and international content.

Cebu Pacific makes around 1.5 million bookings a year through travel agencies. Through this new partnership, all travel agents using the Amadeus distribution system will now be able to avail CEB’s full range of services, offering the most competitive fares and value-added products to their customers. 

Cebu Pacific president and CEO Lance Y. Gokongwei said: “CEB’s partnership with Amadeus will benefit the public through its increased capability to book low fares through the Philippines’ travel agency network. Now, all Amadeus-connected travel agents will have full access to our international and domestic fares, including our trademark seat sales.”

“Cebu Pacific has been a leading innovator in the Philippine aviation sector since its inception in 1996. We are therefore delighted to see that, as a fast-growing low-cost carrier, CEB has once again taken the lead and has realised the full potential of making its inventory available to the Amadeus distribution network,” said David Brett, President, Amadeus Asia Pacific.

“CEB plays a pivotal role in the growth of tourism in the Philippines. This technology partnership will support the airline’s growth strategy as well as that of the Philippine travel industry,” he added.

Currently, 56 low-cost carriers are distributed through Amadeus representing 48 percent of the world’s low-cost carriers.

CEB offers the lowest year-round fares on all its domestic and international destinations. 

Its fleet will grow to 25 aircraft from the present 20 by the end of 2008 with 19 A320/A319 and six ATR 72; the youngest fleet in the country.