China’s ‘Chery’ automobile breaks into RP market
Chery Automobile Co. Ltd., one of
At the launch Friday night of the new Chery line ranging from compact sedans to multi-purpose vehicles, Iseway Motors Phils. Inc. president Raymond Tumao said the company is “deeply committed to providing an economical way of transportation and customer satisfaction for Filipinos.”
“This is why we chose to bring Chery automobiles in the
Iseway is the sole authorized service provider of Serrano Enterprises Ltd., the exclusive distributor of the Chery auto line in the Philippines and wholly-owned by Hong Kong-listed Simsen International Corp. Ltd.
Established in 1997, Chery Automobile became one of the fastest-growing car companies in the Asia Pacific region as its array of low cost, high quality cars boosted sales, making it one of the top 10 domestic auto manufacturers in
Chery automobiles are currently sold in more than 30 countries worldwide, including the
In the
The compact 0.8-liter QQ3 will sell for only P339,000 for the manual transmission type (P389,000 for automatic); the 1.6-L Cowin, which can run on LPG, goes for P479,000; the 1.6-L A5 for P589,000; the 1.6-L Tiggo for P728,000; and the 2.0-L Crossover (V5) for P858,000.
Chery has collaborated with the world’s top design and engineering firms that include Bertone and Pininfarina, the Italian vehicle designers of Ferrari and Lamborghini, giving the cars the distinct European elegance and sophistication.
For the engines, AVL of Austria has been working on Chery’s new line of cars, including one with turbodiesel, direct fuel injection and aluminum alloy cylinder blocks/heads; Germany’s Bosch is helping Chery design modern transmissions; racing car chassis design export Lotus Engineering is aiding in car design and quality; while Ricardo Consulting Engineers is developing a hybrid powertrain for Chery to become China’s first hybrid vehicle.
Tumao said their dedicated service teams will provide the after-sales maintenance to guarantee the sustainability and functionality of Chery vehicles. “Providing service beyond satisfaction is our means in achieving our goal of attaining a 20 percent market share within two years.”
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