GMA-7 allots P170M for regional expansion

Broadcasting firm GMA Network Inc. is spending P170 million for a regional expansion program aimed at dominating TV and radio ratings in all parts of the country.

In a statement, GMA said it is now focusing on its regional expansion program to improve its signal and program distribution capabilities in key cities across the country. Funding will come from internally-generated cash.

New transmitter facilities are now being installed in Iloilo, Cagayan de Oro, Gen. Santos City, Naga City, Batangas and Legaspi City.

The relay system in Cagayan de Oro is set to open on April 10 in time for the telecast of the Pacquiao-Solis boxing match scheduled on April 15.

GMA also said its transmitter facility in Sto. Tomas, Benguet, which services La Union, Pangasinan, Tarlac, Nueva Ecija and Pampanga, was completed last January. The new transmitter facility in Naga is set to be completed by July.

Aside from this, the network is upgrading its tower and antenna system in Legaspi, which is seen to improve GMA’s coverage and reach in the viewer -rich Bicol Region.

GMA is also building a studio complex in Davao and Dagupan which are expected to be completed in October. "With these regional expansion projects already in progress, every household in the country, including those in remote areas can now look forward to a more enjoyable viewing experience of their favorite Kapuso programs. With our programs now more accessible, we expect the regional ratings to increase significantly," said GMA executive vice-president and chief operating officer Gilberto R. Duavit Jr.

Aside from this, GMA is building two state-of-the-art studios within its compound in Quezon City. The new studio complex, which will house the most modern studio equipment and facilities, costs around P1 billion.