Yesterday, Samsung unveiled its white line appliances, specifically its Silver Nano technology refrigerators, washing machines and air conditioners.
According to SEPCO vice president for marketing-consumer electronics Dongha Jang, Samsung is aiming for the No. 1 position in the premium appliance segment. Projected sales for its white line alone this year, Jang said, is around $25 million.
Last year, Samsung’s white line sales amounted to only $18 million. Projected total sales this year for the white line and audio-visual segment, Jang said, is around $70 million compared to the $40 million in sales revenue earned in 2005.
According to Jang, Samsung’s side-by-side two-door refrigerator accounts for 40 percent of the market.
Samsung’s premium four-door refrigerator, which boast of a quatro cooling system, is priced at over P189,000, while its seven cubic feet two-door refrigerator is also priced over P16,000.
The bulk of Samsung’s total sales revenues comes from mobile phones, currently ranked number two with a 20-percent market share.
Samsung produces locally optical disc drives. It sells consumer electronic products – from refrigerators, air conditioners, washing machines, television sets and mobile phones – to IT products that include printers, copiers and scanners, and computer monitors.
Samsung is projecting a 50-percent growth in sales of its information technology products and an overall growth of 35 percent this year.