Thailand meet to benefit local fruit growers

Filipino fruit and vegetable growers, as well as local fruit and vegetable importers, will now have a chance to tap a wider market by participating in the first Asia Fruit Congress to be held in Bangkok, Thailand next year.

This as Messe Berlin, a well-known trade show organizer, has decided to bring to Asia its version of the Fruit Logistica held annually in Germany.

In a press presentation, Gerald Lamusse, project manager of Messe Berlin, elaborated on the goals of the Asia Fruit Congress.

Unlike most other food and beverage trade shows, Lamusse pointed out that the first Asia Fruit Congress is a focused trade show on fresh fruits and produce.

Thus, instead of a horizontal approach to food and beverage, the Asia Fruit Congress adopts a vertical approach focused on fresh fruits and vegetables and offers more depth from markets, sources, regulations, packaging, harvesting and transport.

Asia is now a growing market as more Asian consumers demand fresh fruits and vegetables, Lamusse noted.

Asian consumers are also gradually moving away from wet markets and patronizing supermarkets. Reaching such markets would take a lot of time, travel and money, he added.

By attending a trade show, the producer or importer would be able to maximize his opportunities in bringing his product to the market and learning the latest trends, technologies and regulations, Lamusse said.