Skin care firm Godiva eyes Metro Manila expansion

Godiva Inc., a skin care company which pioneered the use of Licorice extract as whitening ingredient in its products, announced plans to open three new stores this year in line with efforts to further expand its presence and augment its revenues.

Godiva president Fred Reyes said the company is looking at putting up new branches in Alabang, Ortigas, and Manila. Each branch may cost between P2.5 million to P3.5 million, he said.

These new stores, he said, will bring to five the skin care firm’s total number of branch network. The company currently has two branches, one in Fairview and the other in Makati.

Reyes said the company’s export sales are projected to grow to P30 million this year from P20 million in 2005.

It has successfully reached customers from various parts of the world, including the United States, Canada, United Kingdom, Australia and Japan through its onlinestore, www.i-godiva.com, and continues to attract more and more individuals seeking better skin care alternatives.

The company now has distributors in Indonesia and the Middle East to meet the ongoing demands for its products.

Reyes said most of the company’s clients are Americans, some from Canada, Britain, Australia and Japan.

Last year, Godiva registered sales of about P200 million.

Godiva revolutionized the skin whitening market with the successful launch of a new generation of skin whitening line. Godiva Licorice Skin Whitening products have been met with tremendous customer satisfaction.

From Licorice Skin Whiteners, Godiva’s products have extended to Licorice Anti-Blemish, Fruit Acid, Green Tea and Squalane lines, all of which are currently earning raves from customers worldwide.

In 2002, the company was awarded with three prestigious skin care product awards in the Philippines: the 18th Annual People’s Choice Award for Best Skin Care Product, the 2002 National Consumers Excellence Award for Most Outstanding and Innovative Skin Care Product, and the Gawad Makamasa Award for Outstanding Facial Care Product.

Godiva has effectively marketed its skin care products through word-of-mouth advertising and the Internet. To date, it remains steadfast in its thrust to offer only the best and safest natural skin care products to Filipinos.