Okay, okay, so money was not a consideration when Cora dela Paz, the former head of auditing firm PricewaterhouseCoopers/Isla Lipana, joined government.
The ad materials will still come from Germany but the message will be given a Filipino twist.
Mr. Breuer holds a doctorate in marketing, so that entitles him to use the honorific "Dr." before his name.
Cebu has, of course, learned some lessons from the North Reclamation Project, which hosts a huge SM mall. Unlike NRP, the bulk of which was sold to private investors which have yet to develop their properties, SRP will be leased (read: you dont develop your property, your lease will be terminated).
Of the 300 hectares, 60 hectares will be developed into an industrial zone. The balance will be developed into a mixed commercial-residential area.
SRP was developed with a 10-year yen loan (at the peso equivalent of P3 billion) from Japan Bank for International Cooperation. Right now, that loan plus interest is worth P6 billion. The first payment of P500 million due this year has been paid.
The pre-need business has suffered an 18-percent drop in business for the first four months of the year and the drop is expected to be exacerbated once the May and June figures (read: angry parents and their relatives during the enrollment period) come in.
PLIA is currently headed by The Philippine-American Life and General Insurance Co. president Jose Cuisia Jr.
Basically, each city and ISA have worked out specific benchmarks, a process that has taken several months. At the end of, say, a year, each city would then rate itself on how well it has done in terms of good governance and responsible citizenship.