Benedict C. Hernandez, vice president for Philippine operations and global shares services, told reporters that while eTelecare has been successfully operating in the Philippines and the United States, it is now targeting a wider global operations that will hopefully propel it among the top five companies in global call center operations.
At present, Hernandez said eTelecare is already among the top 15 BPO firms worldwide with revenues of $125 million last year.
By expanding its operations, eTelecare hopes to boost its revenues to $500 million in the next three years.
With its multiple city location strategy, Hernandez said eTelecare is initially eyeing operations in India and Latin America to provide more specialized services.
Hernandez pointed out that its Philippine operations can only offer Tier 1 and Tier 2 services which involve basic customer care, financial and technical services up to component part replacements.
However, for Tier 3 technical services, Hernandez said India has a slight edge since it has more qualified and trained computer engineers who can address more complicated technical problems.
Similarly, establishing operations in Latin America would allow eTelecare to tap the huge Spanish-speaking consumer care sector, Hernandez said.