First Life marks 44th year with 1st photo tilt awards

First Guarantee Life Assurance Co., Inc. (First Life) celebrated its 44th founding anniversary with the award ceremony for the winners in the recently-concluded Life Values 1st photo contest and exhibit at the Filipinas Heritage Library.

Launched for the first time last September, the competition engaged amateur and professional photographers in Metro Manila/NCR in a quest for the image that would best depict Filipino family values and traditions that are sustained by life insurance.

The winning moment in the 1st photo entitled "Homework" of 28-year-old Aileen Lubag from Marikina City focuses on a mother’s diligence in nurturing her family in a rural setting. A child’s loving contribution to bolster her mother’s effort at handiwork is the prize-winning sentiment of 2nd placer Antonieta Alegria’s "Helping Mother." A child in the cradle of his father and mother under a flash of light from above the steps is the 3rd best image of Samuel de Leon’s "Guiding Light."

Judging of the 280 entries from 76 participants was held last Oct. 28 at the First Life head office. The panel of judges was headed by Federation of Philippine Photographers Foundation (FPPF) chairman Eduviges Huang with Camera Club of the Philippines lifetime members Rudy de Leon, Foto Resources Production & Imaging Co. president Francis Rivera, University of the Philippines photography professor Joey Tanedo, and National Press Club vice president Alice Reyes.

First Life presented cash and trophies to the best five photos plus cameras from Canon Marketing (Philippines) Inc. The awarding last Nov. 27 was followed by the formal opening of the exhibit.

Founded in 1959, First Life brings to fore vast experience and financial stability with the strong backup expertise of the Coyiuto Group of Companies’ wide network of business ventures in general insurance, car dealership, stock brokerage and travel services. Throughout its history, First Life has grown by strategic partnerships with Swiss Life Insurance and Pension Co., the world’s largest employee benefits network, and The Dai-ichi Mutual Life Insurance Co. of Japan, the second largest life insurance company in the world.

Today the company maintains a coveted position among life insurers in the country. First Life counts among its clients prestigious Filipino and multinational firms operating in the Philippines. With corporate headquarters in the business hub of Makati City and five established branch offices in Pasig, Binondo, San Fernando, Cebu and Bacolod, the company now employs nearly 200 professionals and career underwriters.