ATR-Kim Eng launches ALFA

ATR-Kim Eng Financial Corp., the country’s largest non-bank investment firm, launched last Aug. 25 its newly-acquired insurance arm — AsianLife Financial Assurance Corp. — vowing to be one of the country’s top 10 insurance companies in two years.

Formerly known as All Asia Life Assurance Corp., the company was acquired and renamed AsianLife Financial Assurance Corp. by ATR-Kim Eng Financial Corp. in March last year.

ATR-Kim Eng Financial Corp. is the largest non-bank investment house in the country, which was recently awarded as "2002 Best Local Investment Bank in the Philippines" by the Finance Asia Magazine.

ATR-Kim Eng Financial Corp. president and chief executive officer Manuel N. Tordesillas said that prior to the takeover, All Asia Life Financial Assurance Corp., was one of the fastest growing life insurance companies in the country. It is among the top 20 insurance providers in the country today.

"We expect to begin reaping the fruits of success next year and become one of the top 10 insurance companies in two years," Tordesillas vowed.

"Under the new management, we will focus our thrust on a number of niches that includes offering affordable insurance policies to more people," Tordesillas said.

According to Tordesillas, the company is committed to consistently bringing in international capital and financial management technology to its business units and be the best in the country.

"With a capital base of approximately P1.7 billion and P2.4 billion in assets, we assure our customers of a healthy financial state and stability. We are confident of being able to provide excellent customer relations and service with 17 branches and a 250-strong sales force deployed all over the country," said Tordesillas.

As ALFA rebuilds its foundation, Tordesillas said they are looking at reinstating old policyholders and targetting to gain new ones.

ALFA is not just an insurance provider, but also a "friend for life" who guides and helps one in determining the best financial program from among a wide range of products and services it offers.

The company also allows one to tap into a wealth of resources and financial opportunities, as it offers services such as financial needs analysis, retirement planning, employee benefit, salary savings program, salary loans and insurance programs, and estate creation and conservation.

"ALFA offers genuine service and customized products to fit your every life insurance need and also assure to help you and your loved ones face the uncertainties of life," Tordesillas said.

"We believe in making you and your family the core of our commitment and continues to be the family you can rely on in the years ahead," he added.

The company also believes in a continuous quest for high quality standards in its products, services, and human resources.

It also maintains a pioneering spirit to explore new and better ways of servicing clients’ needs in light of the very competitive insurance market.