Japanese car exec fears ‘death’ of AUVs sans perks

Former Isuzu Philippines executive vice president Hiroshi Ishino expressed fears on the possible "death" of the Asian Utility Vehicles (AUVs) with the removal of government incentives.

Ishino, who virtually built up Isuzu’s AUV division seven years ago, lamented the fact that he is leaving Isuzu at a time when there is uncertainty in the local automotive industry due to the government’s policy changes.

In a farewell letter, Ishino wrote, "with the AUVs loss of government incentive is its eventual death, as cheaper CBU (completely built up) cars and SUVs (sports utility vehicles) will eat up its market."

Furthermore, Ishino warned, the death of the AUV would also affect support industries and thereby create a ripple effect on the economy as a whole.

"The consequential losses on the AUVs support industries (local parts and accessories markers) will definitely create a dent on the economy, the workers, and ultimately the consumers as well," Ishino said in his letter.

However, Ishino is still optimistic that "someday, I could see the Philippine automotive industry rise and develop, like that of Thailand, beyond policies and short-term interests, and onto an industry that could proudly stand on its own and be globally competitive."

Ishino formally stepped down last Friday to return to Tokyo.

He was replaced by Kasuhiko Sho as EVP. – Marianne V. Go