In a disclosure statement to the Philippine Stock Exchange, Easycall corporate information officer Edgardo T. Abalos said the company is exploring opportunities for its newly-incorporated call center subsidiary for future expansion requirements.
Last June, Easycall entered into an agreement with Centralized Marketing Co., a call center outsourcing company from the US., for the establishment of a 50-50 joint venture that would engage in the call center business, focusing on high-margin accounts from clients abroad.
CMC is known for providing high quality customer service and telemarketing services to its high-end and quality-conscious corporate customers.
Easycall believes that the joint venture will accelerate its entry and access to the huge foreign call center market.
The agreement also provides for technology transfer from CMC to Easycall covering best practices in call center operations, training modules and other areas for technology collaboration.
Easycall recently invested a 25 percent equity in Iaspire.Net (Phils) Inc., the local affiliate of Iaspire Singapore which has been very successful in providing ASP (application service provider) and managed services to corporate clients in Singapore. Easycall’s foreign partner is also a Singapore-based telecoms company, EasyCall International Ltd.
From a 100-percent messaging company, Easycall’s revenue mix has drastically changed as it now derives almost half of its revenues from call center operations and an increasing share nearing 30 percent from the Internet business.
Easycall said these new investments and the working capital requirements of the company will be supported by the capital infusion of new strategic investors led by GEBSI, a newly-established IT company of the Transnational Diversified Group, which is a well-entrenched local conglomerate engaged in the business of logistics, transport, ship management, food, consumer and travel services, and IT-enabled outsourcing services.