Since its launch in September 2001, Touch Mobile has opened more than 2,000 cell sites nationwide with more scheduled to roll out this year. It is now the third largest GSM brand in terms of incremental subscribers uptake.
As early as May last year, Touch Mobile had already achieved its full-year targets for 2002, thus, displacing its chief competitor in terms of total cellular incremental sales.
Powered by Globe Telecom, Touch Mobile provides subscribers with lower per minute rates at P6.50, proven nationwide coverage and unparalleled voice value added services (Voice VAS). It pioneered the P6.50 flat rate for voice calls and has become the industry’s template for affordable telephony.
The brand’s business remains robust and continues to lead the market as it sees significant growth opportunities this year. Through its support activities and promotional campaigns, Touch Mobile is eyeing even more aggressive increases in subscriber base this year versus last year.
Touch Mobile has also embarked on a pervasive network roll-out campaign, starting with the installation of more new cell sites in the provinces. These network rollouts have been paralleled with on-the-ground sales blitzes and roadshows featuring Touch Mobile’s very own celebrity endorsers Aga and Charlene Muhlach.
Factors that helped make Touch Mobile the fastest growing GSM brand are its mass-based activities like the affordable P170 SIM pricing, the SIM swap campaign and the unique Voice Services.
Late last year, Touch Mobile launched its Karaoke Service wherein subscribers can actually sing along to their favorite songs over their phone units, save it in their phones’ memory, and even send it to another mobile number. There is also an option to precede the recorded song with a personal dedication. Two hundred popular songs can be accessed by calling 8150 with your Touch Mobile SIM.
This feature has become a big hit among subscribers in Manila and Luzon areas as they find the service unique, appealing, and relevant.
Touch Mobile is a product of the Globe Telecom and Islacom integration which was formalized in January of 2001.
It is now a leading prepaid brand for Broad C market, with its low rate per minute at P6.50 for local and mobile-to-mobile calls, family-centric brand character, and voice-centric services.
Seen as a warm, family-oriented brand ideal for the mass-based market living and/or working in broad market urban and suburban areas around the country, Touch Mobile is moving to capture the regional areas and expand its network and service presence all over Luzon, Visayas and Mindanao.