George Heenan, director of the Institute for Strategic Management, one of the top five universities in the US, is in the country to speak together with some of the world’s franchising experts at the "10th Philippine International Conference (PIFC)" which opens today 10 a.m. at the Westin Philippine Plaza Hotel, Mindanao Ballroom. The event is organized by the Phil. Franchise Association. Heenan’s topic will be on "Trends & Prospects in Global Franchising." During his talk, Heenan will focus on global issues and how they impact the franchising business.
Latest franchise models and a host of franchise opportunities that can be chosen from will also be highlighted during the two-day conference which has for its theme "World of Opportunities."
For details, email pfa@nwave.net. event organizers or call 687-0365 to 67.