Prudentialife projects 20% growth in 2002

Prudentialife Plans, Inc. is among the first pre-need companies to comply with the P100 million minimum paid-up capital requirement by the new Securities and Exchange Commission (SEC) regulation for pre-need plan companies.

Prudentialife president Jose Alberto T. Alba said the new SEC regulation should strengthen the pre-need industry, as it would protect the interest of the buying public.

Prudentialife posted P626.3 million in sales, a 12-percent increase in new sales accounts for the year 2001 and now eyes a 20-percent sales growth for 2002.

Alba said higher sales could be achieved through new distribution channels such as telemarketing, direct marketing, relational marketing and online marketing. "We want to be innovative, we want to try new marketing channels," Alba added.

The increase in the number of new accounts was due to the strong performance of the company’s traditional sales force nationwide and the successful launching of its alternative marketing campaign in the third quarter of last year which contributed more than 20 percent in new sales accounts.

This year, the company officially launched its P50-million call center project known as Prudentialife Direct 864-8000 to attend to the needs of its planholders and future prospects through telephone. The call center is also being utilized for outbound calls for telemarketing.

Another innovative selling channel of the company is online marketing through its new interactive website www.prudentialife.com and its Internet portal www.eprudentialife.com which were unveiled last March.

Prudentialife is an integrated financial services organization that offers life, pension and education plans. The organization has combined assets of over P24 billion, about 1,000 employees and over 30,000 sales associates nationwide.

In a span of 24 years, it has marked many firsts in the industry, in the areas of memorialization, financial services, information technology, real estate, and travel and leisure.