Globe taps CMG for additional text messaging facility

Globe Telecom has tapped CMG Wireless Data Solutions to provide an additional storage and forwarding facility for its highly popular short messaging service (SMS).

The P663-million contract was signed by Globe president and chief executive officer Gerardo C. Ablaza and Frans Veen, CMG senior vice-president for global marketing and sales. A two-year deferred payment scheme was arranged for the purchase.

Even before the deal was forged, Globe had already activated CMG’s Short Message Service Center (SMSC) during the first half of 1999 since it has the biggest capacity that can be obtained on a single platform.

SMSC is a component in the standard GSM (Global System for Mobile Communications) network infrastructure. It is the business critical device of any successful SMS operation since it accepts, buffers, processes and distributes all short messages in a mobile network.

CMG’s messaging solution is a central store and forward facility that can accept, buffer, process and distribute up to 2,500 mobile-originated short messages per second in a mobile network.

"The advantage of having the CMG SMSCs is that we can have the capability to accommodate high SMS traffic over a few platforms and that upgrades can easily be implemented through software only, thus, allowing us a very fast time-to-market turnaround," Globe assistant vice-president for value added services and product development Ricky Silva said.

"We are very pleased with the contract we signed with Globe Telecom, one of the leading SMS countries in the world. It expresses the commitment of both partners to build a long-term relationship. Globe has been very successful in the Philippines the last two years, which proves the perfect fit of both parties in the messaging market. We are confident that our solutions will continue to contribute to Globe’s messaging success," CMG senior vice-president for global sales and marketing Franz Veen for her part noted.

Globe Telecom is a full-service telecommunications company offering cellular mobile telephone system (CMTS) fixed telephone and international communications services, International Private Leased (IPL) lines, Internet access, VSAT (Very Small Aperture Terminal) service, Inter-Exchange Carrier service, Frame Relay, Value-added Network Services (VANS) and other domestic data communications services.

CMG is the leading global supplier of messaging, mobile internet and customer care & billing solutions for the wireless industry. CMG develops high-end solutions in close cooperation with its partners. To date, more than 200 of these quality solutions have been delivered to over 100 operators worldwide. They are widely recognized as being the best around, combining minimum operator intervention with maximum performance and availability.