International awards mark Leo Burnett’s 66th year

A remarkable winning streak in international competitions has dazzlingly ushered global advertising giant Leo Burnett to its 66th anniversary this month.

Leo Burnett Worldwide emerged as the most awarded ad agency network in the film category of the 48th Annual International Advertising Festival at Cannes while its Manila office scored three victories in three other prestigious events recently.

Ranked sixth among the Philippines’ top ad agencies, Leo Burnett Manila won first place at the Mobius Awards for the second year, this time for its print ad for the Manila Peninsula Hotel titled "Fork."

The ad, one of only 12 entries worldwide to be nominated for "Best of Show," also bagged a silver at the recent Times Asia-Pacific Awards held in Taiwan.

LB Manila has also broken the finalist’s barrier at New York International Advertising Festival and picked up a bronze award for the Drysdale radio campaign.

In Cannes, Leo Burnett Worldwide bagged seven Lions out of the 70 awarded in the Film category while siblings Starcom MediaVest Group and Chemistri won nine in the press and poster, Cyber, and Media Lions competitions.

These victories make a rousing sendoff for Leo Burnett down "Route 66," its anniversary theme.

Route 66 is a historic highway between Chicago and Los Angeles dating back to the mid-1920s. Known for bringing people together, the highway has spawned the popular phrase "Get your kicks on Route 66."

As this year’s theme, "Route 66" indicates how Leo Burnett intends to inspire its more than 8,000 employees in over 200 operating units across 82 markets, which all adhere to the company’s "Best in the World, Bar None" standard.

With only eight employees when it opened its door on Aug. 5, 1935 Leo Burnett has grown into its enormous size by building its clients’ businesses.

LB Manila provides clients with a holistic approach to marketing and is equipped to service varied communications needs through specialist communication services that include advertising, graphic design, public relations, direct marketing and field marketing.

Leo Burnett’s worldwide operations include 94-full service advertising agencies and a variety of specialty marketing services. The company handles at least seven of the word’s 25 most valuable global brands.