Megaworld starts marketing effort in Australia

Megaworld Corp. has opened a new marketing frontier for its projects and those of its subsidiaries in the Australian continent.

Megaworld International managing director Marivic M. Acosta announced that new representative offices were recently inaugurated in three of Australia’s major cities: Sydney, Melbourne and Brisbane. The offices operating out of these cities are expected to maximize Megaworld’s market coverage across the vast island continent which hosts a large number of Filipino overseas professionals and other migrants.

As in Megaworld’s other representative offices abroad, the company has partnered with a locally-based marketing firm which would handle the logistics requirements of the offices, from recruitment and training of manpower to the provisions of office equipment. The Australian partner firm, Project Realty Group Pty. Ltd., will also help organize special marketing activities for Megaworld and its subsidiaries.

Acosta said that the Australian market represents a new gold mine of opportunities for the company because the potential buyers there, mostly from the Filipino communities, generally belong to the higher-income bracket. The substantially cheaper peso as against the US dollar has also made Philippine properties more attractively priced for overseas Filipinos who earn in foreign currencies.

Through its international marketing arm, Megaworld is turning the cheap peso to its advantage by opening a number of marketing offices in quick succession throughout the Asia-Pacific region.

The company started its overseas marketing campaign in Japan where it now has representative offices in a growing number of Japanese cities, including key destinations such as Tokyo and Osaka. The individual offices themselves grow in terms of capability, through the recruitment of an ever-increasing marketing force, the Megaworld’s aggressive efforts to find strategic venues for reaching out to the Filipino market abroad.

Overseas marketing operations are now also up and running in Singapore and Hong Kong, two territories with the highest concentration of working Filipinos.