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AUTHORS
Ron Jabal
Ron Jabal
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Understanding social media algorithms
by Ron Jabal - November 12, 2024 - 12:00am
Social media has become one of the most important tools in brand building and reputation management – transforming this platform from being used only for casual interactions into becoming a critical tool for...
An affair with government
by Ron Jabal - October 9, 2024 - 12:00am
In today’s complex and interconnected business landscape, it has become imperative for organizations to develop and implement a well-thought-out strategic stakeholder management strategy—engaging with...
Building a legacy through customer service excellence
by Ron Jabal - October 5, 2024 - 12:00am
There is only one brand that we can think of when we hear the promise, “We’ve got it all for you.” – and that is unmistakably SM.
When sorry isn’t enough: An ode to apology
by Ron Jabal - August 13, 2024 - 12:00am
In the tumultuous landscape of crisis management, the apology press statement has emerged as a double-edged sword. When wielded with sincerity and efficacy, it can be a potent tool for damage control and restoration...
Rebranding done right
by Ron Jabal - July 11, 2024 - 12:00am
In the dynamic landscape of corporate reputation management, the concept of rebranding stands out as a powerful tool for companies looking to reshape their public image.
The role of analytics in reputation management
by Ron Jabal - June 25, 2024 - 12:00am
In the age of heightened consumer vigilance aided by robust technology platforms, reputation management has become an important part of business and brand strategy.
Stand out from the crowd: Building a brand voice that connects
by Ron Jabal - May 21, 2024 - 12:00am
In a business landscape where diverse cultures intersect and consumer preferences evolve rapidly, the concept of brand voice stands as a crucial element in shaping consumer perceptions and fostering brand loyal...
Navigating brand activism
by Ron Jabal - May 4, 2024 - 12:00am
The Philippines is experiencing a notable shift in corporate practice and behavior, reflecting a broader, global movement toward brands that are not just about profits but are deeply engaged in societal, environmental,...
‘SM Green Finds x Zarah Juan’s Tarp Project: Weaving sustainability into the fabric of retail’
by Ron Jabal - April 22, 2024 - 12:00am
In an era where environmental consciousness is not just a trend but a necessary shift toward sustainability, initiatives like SM Green Finds stand out as models for responsible corporate behavior.
The essential role of CEOs in reputation management
by Ron Jabal - February 29, 2024 - 12:00am
Reputation is the cornerstone of an organization’s success. It can take years to build and seconds to crumble.
The need for reputation experts in corporate boards
by Ron Jabal - February 6, 2024 - 12:00am
In modern corporate governance, the composition of a company’s board of directors plays a pivotal role in determining its strategic direction, ethical standards, and ultimately, its success or failure in the...
Generative AI and reputation management
by Ron Jabal - January 7, 2024 - 12:00am
In today’s digital age, reputation management is an indispensable aspect of public relations and communication management.
Reputation as a resiliency indicator
by Ron Jabal - December 28, 2023 - 12:00am
In today’s dynamic and unpredictable business environment, organizational resiliency has become a key differentiator for success. Resilient organizations possess the ability to adapt, withstand disruptions,...
Navigating reputational risk: Safeguarding business legacies
by Ron Jabal - November 2, 2023 - 12:00am
In the ever-evolving arena of business, the pivotal role of reputation remains undeniable.
The power of human capital
by Ron Jabal - September 5, 2023 - 12:00am
In the ever-evolving landscape of modern business, the adage “people are your most valuable asset” has transformed from a truism to a strategic imperative.
AI and PR
by Ron Jabal - August 10, 2023 - 12:00am
There has been a lot of buzz about artificial intelligence and its potential impact to everyday lives.
The value of country rebranding (Part 2)
by Ron Jabal - July 20, 2023 - 12:00am
Countries place a lot of importance and resources in rebranding initiatives given the windfall that can happen once these initiatives bear fruits. Some benefits of any country rebranding may include the followi...
The value of country rebranding
by Ron Jabal - July 13, 2023 - 12:00am
The unveiling of the  “enhanced” tourism campaign slogan – “Love the Philippines” and the recent announcement of the country’s brand anchored on the tagline “We Give...
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