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ENTREPRENEUR’S HELP-LINE By Alejandrino J. Ferreria

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ENTREPRENEUR’S HELP-LINE By Alejandrino J. Ferreria

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Who’s afraid of retirement?

by ENTREPRENEUR’S HELP-LINE By Alejandrino J. Ferreria - February 2, 2004 - 12:00am

One is never too old to be a first-generation entrepreneur. In fact, segueing to entrepreneurship upon retirement is a great way to go.

Breakthrough for handicraft exporters to the USA

by ENTREPRENEUR’S HELP-LINE By Alejandrino J. Ferreria - October 27, 2003 - 12:00am

With the permission of the sender, I am reproducing an e-mail from someone who is presumably US-based and who has a rather interesting request that might prove of interest to our readers who are into exports. Hi....

Enterprising families know how

by ENTREPRENEUR’S HELP-LINE By Alejandrino J. Ferreria - June 23, 2003 - 12:00am

The following is an e-mail from a regular reader who happens to be an old-time friend. A college professor and educator, this second-generation entrepreneur is also deeply involved in the preparation of the third...

What is convenient about convenience stores

by ENTREPRENEUR’S HELP-LINE By Alejandrino J. Ferreria - June 16, 2003 - 12:00am

The concept of the convenience store, popularly referred to in the vernacular as the sari-sari store, has been in the Philippines for a long time. Just like franchised convenience stores, they charge higher prices...

Tips for successor generations

by ENTREPRENEUR’S HELP-LINE By Alejandrino J. Ferreria - June 2, 2003 - 12:00am

Quite a number of first, second, and third generation entrepreneurs have enrolled in AIM’s Master in Entrepreneurship program since its launch in 1999. One such is a third generation entrepreneur–let’s...

Creative use of idle resources

by ENTREPRENEUR’S HELP-LINE By Alejandrino J. Ferreria - May 26, 2003 - 12:00am

Visiting the operations of student-entrepreneurs is part of the mentoring process of AIM’s Master in Entrepreneurship program. This allows a guru to get a better understanding of the enterprise and to validate...

Marketing and selling to the less rich

by ENTREPRENEUR’S HELP-LINE By Alejandrino J. Ferreria - May 19, 2003 - 12:00am

In developing countries like the Philippines, we have a greater number of people who belong to the lower economic strata than to the upper economic strata. As such, there are greater opportunities for marketing...

Why entrepreneurs are not opportunists

by ENTREPRENEUR’S HELP-LINE By Alejandrino J. Ferreria - May 12, 2003 - 12:00am

Often, entrepreneurs are labeled opportunists. This is unfair. The word, opportunist, has a negative connotation and refers to someone who takes advantage of another’s dilemma. However, entrepreneurs are not...

Banking on the enterprising poor

by ENTREPRENEUR’S HELP-LINE By Alejandrino J. Ferreria - May 5, 2003 - 12:00am

Several entrepreneurial Filipino rural bankers have gone into micro-finance. This type of lending facility targets the enterprising poor. One objective is to give them access to credit. The other objective is to...

Socially responsible corporate entrepreneurship

by ENTREPRENEUR’S HELP-LINE By Alejandrino J. Ferreria - April 28, 2003 - 12:00am

In a previous column, I discussed b2B–the small "b" for small business and the big "B" for big business–and focused on how a small business can be strategically important to big business....

Preacher-entrepreneur

by ENTREPRENEUR’S HELP-LINE By Alejandrino J. Ferreria - April 21, 2003 - 12:00am

Let me share another interesting vignette on a personality I met during my recent Indonesian research sojourn. His name is Abdullah Gymnastiar. To many locals, he is simply A.A. Gym. (A.A. means big or elder brother...

A spiritual formula for entrepreneurs

by ENTREPRENEUR’S HELP-LINE By Alejandrino J. Ferreria - April 14, 2003 - 12:00am

Last month, I took time out to understand Islamic principles to prepare for a research trip to Indonesia that involved interviewing entrepreneurs who ran their businesses along such principles. Let me share some...

Making baby run — faster

by ENTREPRENEUR’S HELP-LINE By Alejandrino J. Ferreria - April 7, 2003 - 12:00am

I have always emphasized the irrelevance of price in various articles and in my case room discussions because I believe that a genuine entrepreneur is one who is able to sell the product/service for value, not price....

Start your own businesses, dear graduates of 2003

by ENTREPRENEUR’S HELP-LINE By Alejandrino J. Ferreria - March 31, 2003 - 12:00am

It is again that time of the year when many students move on to join the ranks of the employed, the underemployed or the unemployed. But why must the choice be limited to these three? I point to you a fourth option....

Slicing the market pie

by ENTREPRENEUR’S HELP-LINE By Alejandrino J. Ferreria - March 10, 2003 - 12:00am

Here’s another interesting exchange of e-mails from one of our regular reader which, I am sure, would prove of benefit to other entrepreneurs concerned about market share. E-mail no. 1 I have learned a...

Pull and push marketing

by ENTREPRENEUR’S HELP-LINE By Alejandrino J. Ferreria - January 27, 2003 - 12:00am

In a previous article, we expanded the original four Ps of marketing to 14. The original Ps are product, price, place, and promotion. The additional Ps in the house of marketing are primary target market, positioning,...

Good times are still with us

by ENTREPRENEUR’S HELP-LINE By Alejandrino J. Ferreria - December 9, 2002 - 12:00am

Yesterday, Dec. 8, a fourth batch of student-entrepreneurs passed the acid test to become master entrepreneurs. In order to graduate, each one had to work out a five-year business plan and defend this at the culminating...

Give more, get more.

by ENTREPRENEUR’S HELP-LINE By Alejandrino J. Ferreria - November 25, 2002 - 12:00am

Why not? Here is something for reflection as we usher in the Christmas season. Right after the article on the 14Ps of marketing was published, a friend from long ago sent an e-mail. With his permission, I am sharing...

Tips for entrepreneurial ventures

by ENTREPRENEUR’S HELP-LINE By Alejandrino J. Ferreria - October 28, 2002 - 12:00am

Reader e-mails have poured in from a curious mix of wannabe entrepreneurs and corporate entrepreneurs, both types keen on dabbling in creative pursuits and innovative strategies. To the former, this means finding...

An entrepreneur’s ACE

by ENTREPRENEUR’S HELP-LINE By Alejandrino J. Ferreria - September 30, 2002 - 12:00am

Since many readers often ask me what it takes to be a successful entrepreneur, I am sharing the following discussions that recently took place among Singapore-based entrepreneurs who enrolled in our offshore Master...

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