From dusk ‘til dawn

Contemporary luxury is starting the year right in style. French elegance in both men’s wear and women’s wear is reinvented every season and offers ready-to-wear collections, bags, accessories, shoes, eyewear and luggage.

Leading the pack in this year’s latest campaigns, Longchamp presents its must-have Spring/Summer 2020 offerings. Artistic director Sophie Delafontaine reinvents heritage and develops her vision of contemporary luxury.

Sizzling under the sun this summer is one of Longchamp’s current iconic bags: the Roseau. Launched in the ‘90s as an open tote secured by a bamboo toggle, it is now making a comeback this season in a mini-edition with the toggle scaled up to contemporary, oversized proportions. This new shape is worn short and across the body that’s definitely spot-on trend. It comes in a handful of classic to trendy hues to match your mood and style.

This season’s campaign takes brand ambassador Kendall Jenner to the California desert. The dramatic landscape showcases the vision of a Longchamp woman under the sun in all times of the day. Photographed by Columbine Goldsmith, the campaign presents the theme of the Longchamp Summer 2020 collection — the solar journey from dawn to dusk. This campaign will be launched this February worldwide. There will be three short films featuring the campaign’s three variations on the Roseau bag that will be released on longchamp.com and social media.

(Longchamp is located at Greenbelt 5, Rustan’s Shangri-La, Rustan’s Makati and Rustan’s Cebu. For more information, visit @ssilifeph on Instagram.)