Lancel brings a sexy bag

MANILA, Philippines - And now comes the BB Bag.

Lancel, the Parisian luxury leather accessories brand, has created a bag inspired by screen legend and style icon, Brigitte Bardot.

The creative pairing sees BB’s extraordinary beauty, her free spirit, and her intriguing feminine personality — part innocent girl, part sensual goddess — encapsulated in Lancel’s newest line of luxury bags: the BB Bag.

The drawstring bag features details that pay homage to the iconic BB spirit and style. Hints of her décolletage, her hips, her waist, and her tousled hair have been teased into the design. Lancel was drawn to Brigitte Bardot as inspiration as her personality and spirit embrace many of the brand’s own characteristics — audacity, elegance, irreverence, femininity, and joie de vivre. A worldwide celebrity, a myth, an icon of the ’50s and the ’60s, BB has been a worldwide star screen goddess.

She’s an emancipated, modern woman, ahead of her time, values beloved by Lancel. She knew how to break the rules, defy taboos with class and refinement.  This provocative facet refers to the “lionnes de boulevard’’ which is very close to the Lancel brand DNA.  She personifies perfectly the elégance de l’irrévérence. 

Manila will see the launch of the new range this October — same time as the re-opening of Lancel at Shangri-La Plaza mall — in an event that will mark Lancel’s long-awaited debut of the revered collection. The BB Bag is considered a collector’s item, and is produced in limited pieces worldwide. Those who want to have the BB Bag in advance may want to place an order now at 631-9775.

In keeping with Brigitte Bardot’s strong belief in nature and the environment, the BB Bag is a nod to eco-chic, and has been created

A worldwide celebrity icon, Brigitte was the muse of the greatest artists of her time.

using only organic textiles and fabrics.

As BB once said, “I don’t care about the glory; I can’t bear the society life. I am only concerned about the animals’ well-being. I’ve given my name to a luxury bag but natural and ecological, because without any animal pain...  I hope it will make some babies!”

Leonello Borghi, artistic director of Lancel, said, “Brigitte is so versatile and feminine.  She is part femme fatale and part femme angelica.  With this bag, we hope to deliver a piece of her to the millions of women who dream to possess a bit of Brigitte for themselves.”

Founded by Mme A. Lancel in 1876 in Paris, Lancel was one of the top three luxury leather goods brands in Europe throughout the ’30s to ’90s.  It had many legendary creations within its archive, from the handbag designed by Dali to the umbrella handbag that won Lancel many awards and patents.  Its heritage is deeply rooted in its unique Légèreté brand character. 

In 1997, the Asia rights for the brand were acquired by Hong Kong’s Richemont Group with the aim to turn it into a flagship leather goods brand for the group.  The group also operates Cartier, Mont Blanc, Piaget, Van Cleef & Arpels, Chloe, Alfred Dunhill, etc.

With its rich legacy and long history, Lancel is a brand that cannot be summed up in a few sentences. Visit www.lancel.com to discover more about it. 

Lancel is exclusively distributed in the Philippines by Riviera Luxury Retailers Corporation.