Swatch says it’s time for bright & fearless colors

Take your cue from the unpredictable color combinations of Christian Dior, Chanel, Dries Van Noten, Prada, Miu Miu, Burberry Prorsum, Peter Pilotto, and Mary Katrantzou.

The time is now. The new season is coming and Swatch is ready for the cool-weather trends. Count on Swatch to be in fashion.

The season’s new fashion is perfect for the ever changing and unpredictable weather here. There is a multitude of choice for those wet weather days without compromising style.

In living color

Let color rule your world all-year round. The season’s colors are bright and fearless. Take your cue from the unpredictable color combinations of Christian Dior, Chanel, Dries Van Noten, Prada, Miu Miu, Burberry Prorsum, Peter Pilotto, and Mary Katrantzou. Neon, too, is part of the season’s color palette as seen at Alexander Wang and Blumarine.

The season’s colors transcend time and place. “There is a feminine mystique that is reflected throughout the palette, inspired by the increasing need for women everywhere to create an individual imprint,” according to Leatrice Eiseman, executive director, Pantone Color Institute

Here are the colors you will be wearing in reference to Pantone’s prominent hues of the season. Add a sense of verve and glamour with the season’s reds in Sangria, a bright berry and on the cool-blue spectrum of reds, Aurora. Opposite sides of the purple family from a muted and pale Mauve Mist to a blend of fuchsia, purple and pink and Pantone’s color of the year, Radiant Orchid give the sense of today’s woman — feminine and powerful. Pair with Cypress Green and you’re good to go. Think perennials and forests. Then, there are bright cobalt and royal blue for the season’s blues.

Welcome the new season with a burst of color from the Swatch A World in Colors collection. These watches with jarring color combinations and vibrant hues in trendy color blocks are definite musts of the season. Choose from Swatch Original Gent Double Tour in Cranberry Link or Purpbell, Swatch New Gent Color Palette or Color Explosion, and the Swatch Chrono Plastic Chromograph.

Iridescent shades give evening style a dazzling effect. Glitter is always glam at night. Check out the latest color palette for those nights out on the town like the shimmering looks at Saint Laurent, Marc Jacobs, Chanel, Kenzo, Ashish, No. 21, Emilio Pucci, Etro, Opening Ceremony, Miu Miu, and Louis Vuitton.

Turn to Swatch for that added sparkle with the Let It Shine and Classics collections. Take your pick from the Swatch Irony Chrono Golden Cover or Blue Win, Swatch Irony Lady Lady Double Tour Dance Floor, and Swatch Irony Big Moon Plaided. Combine glitz and glam and be the center of attention with a Swatch arm swag.

Pastels are another color option like that from the collections of Marc Jacobs and Christopher Kane.

Of course, the season must always have neutral representation. Pair the season’s new complex neutral, Aluminum, a matte stainless steel hybrid shade with Royal Blue and Mauve Mist to get the current vibe. Cognac, a grown-up brown, is another season neutral. The classic fall color paired with Misted Yellow is a prevalent combination of the season. Match the season’s neutrals with the Swatch Classic theme watches from the New Gent Gaet, Swatch Big Classic Moonshine on Water, Swatch Irony Big The Capt, Swatch Irony Chrono Dr. Swatson, Swatch New Irony Chrono Prisoner or Albinostrich. These designs are elegant with a twist of retro and spunk.

The new spectrum of color is all about mix-and-match. “This is a season of untypical colors — more reflective of the imagination and ingenuity, which makes for an artful collection of colors and combinations not bound by the usual hues for fall,” says Leatrice Eiseman.

Print play

This season is definitely not glum. Don’t let the weather dictate your mood. Even the most casual looks are bright and happy with fresh prints. Colors and graphics are combined to create original print play. Be bold. These patterns are not afraid to be seen.

Make heads turn with the Swatch Highlands Mix collection. Have fun with patterns from cozy prints of plaid and knits to sweet blooms, precious gems and optical illusions. Show your bold style and cherry-pick from Swatch Gent Red Flush, Swatch New Gent Color-Kilt, Swatch New Gent McPattern, Swatch New Gent Rose Explosion, and Swatch New Gent For The Love Of W. Have fun and play with these print happy Swatch watches.

Swatch provides a high fashion force to any look — be it casual or sporty chic, glitzy glam, rock chick, or fashion sophisticate. Jumpstart the season and wear your personality with a Swatch.

Whether it’s frenzied color combinations, stunning prints, elaborate embellishments, intricate lacework, new experimentation on materials, burnished metallics, bold silhouettes, and classic remakes, there is so much excitement for the countless possibilities of the coming season.

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Get a quick style fix with the latest collections from Swatch. The season’s must-have watches are now at the Swatch shops while some pieces are coming really soon.

Email Joyce Oreña at jo@joyceorena.com or follow her on Twitter @joyceorena and Instagram @jo_joyceorena.