Beauty in PureColor

MANILA, Philippines - Estee Lauder, one of the most renowned global beauty brands, celebrated the beauty of women in the PureColor Play event featuring its latest makeup line in Makati City.

Celebrity guests included Miss Universe ’73 Margie Moran-Floirendo, Brazilian models Fabio Ide, Daniel Matsunaga and Vanessa Matsunaga.

Hosted by Teresa Herrera with music from DJ Badkiss (Christina Baertgas) and DJ Meow (Mia Ayesa), the event was highlighted by a performance of Ballet Philippines and a fashion show featuring Jun Escario’s creations, which brought to life the video animation that unveiled Estee Lauder’s makeup collection.

The dramatic image mapping throughout the venue showcased Estee Lauder creative makeup director Tom Pecheux’s masterpiece in the limelight, giving guests a first look at his creation made for women all over the world.

Guests got to try Estee Lauder’s PureColor Lipstick, PureColor Eyeshadow Palette, PureColor Blush and the Vivid Collection (PureColor Gelee Powder Eye Shadows, PureColor Vivid Shine Lipstick), the PureColor Nail Lacquer with True Vision Technology — at the play and display booths manned by Estee Lauder’s makeup artists and nail technicians.

With its newest makeup collection, Estee Lauder stays true to her promise that “Every woman can be beautiful.”